The melancholy truth is that our debt, deficit, and entitlement problems will not be seriously addressed until a critical mass of citizens feels the pain of these self-interested, shortsighted, catastrophic policies

It’s Not the Message, It’s Not the Messenger, It’s the Voter

By Bruce Thornton

Nearly 3 months after the presidential election the Republicans are still trying to fix what they think went wrong. A popular culprit is the Republicans’ alleged failure to communicate forcefully or persuasively a message that would move voters presumably receptive to conservative policies and principles. Just in the last week Jonah Goldberg, Daniel Henninger, Ari Fleischer, Ross Douthat, and Karl Rove have worked variations on this theme. Yet we should remember that any act of communication comprises not just a sender and a message, but also a receiver. We need to focus on the nature of America’s political “receivers,” the 65 million who voted for Obama in the November election, and the 93 million registered voters who didn’t vote.  If those voters are not receptive to the Republican message, it doesn’t matter much how brilliant the messenger or the packaging of the message.

And that “message” has been out there for years now and constantly repeated. Only the stupid or willfully inattentive haven’t heard that we face a financial abyss waiting at the end of our entitlement road, that entitlements need to be reformed, that we have an exploding debt and deficit crisis, that a “tax the rich” policy only produces chump-change for solving that problem, that Obama’s economic policies have bloated the federal government at the expense of jobs and growth, and that Obama himself is the most left-wing, duplicitous, partisan, and incompetent president in modern history. 

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Dig deeper into the ideas behind the policies and you’ll find out why the Democrats’ narrative is so much more appealing to such voters than is that of the Republicans. The conservative message is predicated on beliefs about ordered liberty, self-reliance, equality of opportunity, individualism, limited government, entrepreneurship, and all those other virtues and principles that indeed have made the United States the wealthiest, freest, most open great power in all of history. But those virtues necessarily entail a tragic view of human life. Individual freedom requires as well personal responsibility and accountability for bad choices. Equality of opportunity is no guarantee of success. Talent, character, initiative, brains, and luck are not evenly distributed among people. Limiting government means individuals, families, churches, and communities must see to their own needs and wants and find some way to pay for them. Many businesses are going to fail, but that is part of capitalism’s “creative destruction” that has made free-market economies so successful. We can’t have every good we want without paying a price or making a trade-off or accepting some level of risk. The good of driving cars, for example, costs us about 35,000 fatalities a year in road accidents. In short, a flawed human nature, the law of unforeseen consequences, and the limits of human knowledge all mean that we have to accept an imperfect world in which life isn’t fair: there are no winners without losers, there’s no free lunch, and we can’t eat our cake and have it.

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